Pre-merger Social Media Campaign for Employees
A leading pay-TV provider wanted to educate employees about its new parent company prior to a major merger. We developed a pre-merger blog and editorial calendar with a clear call to engage. Traffic increased by 150% in two months and employee survey results showed a high percentage of message retention. In addition, the CEO of the company referenced the blog in his message to employees and town hall.
Moving the Needle on Revenue Goals
A global technology-media-telecom client was launching a new streaming video-on-demand service, and revenue goals were high. We created an internal communications campaign across multiple internal channels and a call to action, sharing the link to the employee referral program in internal social media channels and in the digital stories posted to the intranet. Revenue increased by nearly 35 percent in the month the campaign launched.
A Niche for an International Hotel
A hospitality client in Uruguay’s wine country sought to increase its U.S. bookings. We leveraged the resort’s unique eco-luxury angle and crafted a targeted story pitch. We placed stories in major U.S. travel media including an internationally known consumer travel magazine.
Visibility for a New CEO
A healthcare client’s new CEO sought visibility in the community and among her industry peers. We developed key messaging and provided intensive media training to the CEO and her leadership team. Working with local business organizations, we nominated her for women in leadership awards and secured recognition from a major business group. We leveraged her award to secure interviews with major media and garnered significant media placements.
Spreading the Word – in Spanish – about Healthcare
An early childhood advocacy organization wanted to reach the Latino community in Los Angeles regarding a healthcare initiative. Leveraging our Spanish-language media contacts, we arranged an appearance on a popular call-in show on a major Spanish-language radio station and coverage in print and digital media. The agency reported a notable increase in the number of Spanish-speaking families signing up for the initiative.
New Master’s Degree Launch Goes Multi-channel
An international distance-learning university launched a new Master’s degree program and needed to increase enrollment in the program. The challenge was distinguishing it from a similar Master’s program that was also being offered. We met with the dean of the school to gain a better understanding of the differentiating points. We then created student personas capturing the range of people would be interested in the program. We devised a comprehensive communications strategy encompassing social media, marketing communications and feature stories for the various alumni publications. The result was a significant increase in applications within weeks of the campaign launch.